Media planning Case Study Example | Topics and Well Written Essays - 250 words

Media planning - Case Study Example It will target the individuals that will participate in running or racing, it will target the sponsors and clients that need the checkups for the cervical cancers. McDougal (2015), coming with media of choice to reach such a diversified audience becomes supreme. It will need to use multiple media or one that is most used. For the major sponsors of the event, a direct and focused media such email can be used because they are helping by directly being involved in the event. For the participants that will be on the race, social media such as Facebook, website of the hospital or twitter can be used since most of the people are young and they embrace them. Foster (2012), by doing combined media approach, it become tranquil in reaching many and relevant audience making it a success. Television can also be used, though at prime time such as most watched programs and news to have the opportunity of having many who viewed

Human Resource Management Essay Example | Topics and Well Written Essays - 1000 words - 14

Human Resource Management - Essay Example Curran (1990) reported on the Occupational Safety and Health Act. This was the first time that OSHA developed a policy that would "assure as far as possible safe and healthful working conditions for every woman and man in the nation" (p. 1010). The reason this act was created was because of a Supreme Court decision that workers had a right to refuse to follow a direct order from their employer if this order would put them into "imminent danger of lose of life or serious physical injury and not to suffer discriminatory action due to such refusal" (p. 1010). Today, these laws assist people in the workplace especially where there are dangerous chemicals or other dangerous materials. This was one example of protecting employees and to initiate something like this, the people involved would have to go through Human Resources to file their complaints. Another example of the need for safety is that of conflict in the workplace. There are always employees who do not get along well with each other and there needs to be a policy for conflict resolution. Weitzman and Weitzman (2006) take into consideration that "younger and middle-aged adults" have many "interpersonal challenges at work" (p. 45). They created a training to help in these situations. There are many different ways that employees can have conflict in the workplace and most have difficulty understanding what to do when they have these conflicts. What needs to happen in these researchers view is that they would need to understand and use interpersonal communication. They suggest that in order to do well with conflict, people must learn how to actively listen to others, change their perspectives in the situation in working with others. The researchers also suggest that when employees learn about conflict and they understand how the workplace works, they are able to better

The difference of corporate sustainability between two companies Essay

The difference of corporate sustainability between two companies - Essay Example nderstand the difference of corporate sustainability between two companies. Similarly, it tackles how non-financial reporting has revolution the field of business in terms of information dissemination to clients, governments, stakeholders and investors among others (Eccless & Krzus 2010 p.67). Therefore, this paper is going to analyze the various corporate reporting that happens in Coca Cola and Woodward Iron Industry. All of these organizations belong in the industrial sector and each of them has its unique composition, goals and objectives. For example, Coca Cola deals in soft drinks with its market spread in more than 200 countries and about 500 brands from production plant. On the same note, Woodward Iron Industry is an organization that specializes in the provision of iron and steel but has limited number of employees (Epstein 2008, p.65). This is because of its small jurisdiction in the state of Alabama, Tennessee. This paper is also going to assess the limitations that were ex perienced during the period of searching for information in order to understand the two companies. Therefore, this has prompted for the formulation of assumptions in order to understand the purpose and scope of the report. It also delves into recommendations and implementations of the findings and discussions. Introduction 1.1 Purpose The purpose of this report will be to make comparisons between two industrial companies based on their sustainability policies and practices. Similarly, the report will comprise of comparison analysis, types of reports produced such as environmental or sustainability reports or corporate responsibility or CSR reports (Ferrel et al 2006, p.123). Apart from the composition, the composition will also delve into overall approaches of sustainability between these two industrial companies in relation to the emphasis they are accorded. On that note, the sustainability will bank its focus on policy or practice of that industrial sector and conduct comparisons and evaluations. Alternatively, this task should be able to determine the significance of chosen companies in the context of their produced reports. 1.2 Scope In terms of scope, the business report covers wide areas of company sustainability. For example, it touches on the sectors of theory/models of each individual company as well the responses of these organizations. In addition, the scope dwells on more analytical approach than a descriptive perspective in order to determine the defining theoretical concepts and the benchmarks of performance (Hopwood & Unerman 2012, p.145). Alternatively, the report attempts to evaluate the league tables, industry standards and other

How Do Critical Perspectives On Crime Differ From Traditional Essay Example for Free

How Do Critical Perspectives On Crime Differ From Traditional Essay Critical perspectives on crime differ from other perspectives in that they focus on ways people and institutions respond to crime and criminals. Critical perspectives are often called social reaction theories. The different theories covered under critical perspectives include Labeling theory, Conflict and radical theory and feminist theory. Labeling theory states that deviance is not the act itself that a person commits; a deviant label will lead us to be more deviant. Labeling theory is one of the most significant perspectives in the study of criminology. Amongst these theories is the labeling theory which is one of the most significant theories studied. Labeling theory adopts a relativist’s definition, by assuming that nothing about a given behavior automatically makes it deviant. While traditional theories accept the accuracy of official labeling such as the arrest and prosecution, Labeling theory challenges the view and says some people’s behavior is more likely to be labeled deviant than others. Conflict and Radical theories take up where labeling theory leaves off. They argue that law is only controlled by the powerful and that they are often preserved by the dominant, unlike traditional theories that promote the law and stress the positive aspects of it. One area inspired by feminist work is often called gender-ratio; it is the study of female rates is so much lower than male’s rates in violent crimes. Within the feminist theories we have victimization, differences in crimes, Gender Differences, Masculinity. A great deal of focus is spotlighted on masculinity of crimes. Researchers argue that in order to reduce crime men must be socialized more and male dominance must be illuminated. It was noted in Chapter 3 that we already do a good job of raising our girls not to be criminals, however how can we implement this into the masculine side of things. Masculinity and crime is the significant focus of the work of gender-ratio issues. The problem according to sociologists is that crime is essentially a male issue and we need to figure out how we get to it being much less of an issue. Most crimes against women are either produced as a crime against a weaker person or a crime because the criminal is the dominant one. It seems to be a double edge sword. Power-Control theory explains the level of female criminality by examining the gender process of families. It highlights the roles played by women and men in perspective to their class. Power Control theory looks at two primary sections, the first is Patriarchal households in which only the father works outside the home and the mother is left at home to care for the children. In this type of household boys learn the masculine roles and girls learn the feministic roles. The other is egalitarian, in which both the matriarch and patriarch works outside the home, therefore the guidance is not there to justify roles which tends to lead to delinquency in both gender children. Although most tests of Power control theory produce mixed results. Feministic theories show us just how unequal women are portrayed in law and society. The main issue with control theory is a mother’s occupational place vs. a father’s occupational place in the family. It focuses on the balance of power and control and how this affects the child’s preferences for risk taking. Criminal law divides murder and non-negligent manslaughter into four subgroups: first degree murder, second degree murder, voluntary manslaughter and involuntary manslaughter. Some of the patterns described in our book include geographic patterns in which is chronicled with data statistics. It focuses on the different regions and shows the highest statistics in the South, with the Northeast and Midwest being low to mid. According to data the highest weapon used in homicides are handguns at 68 % with knives and blunt objects at 13%. Researchers say that the south is the highest percentage of crime due to the high temperature and crowded urban areas. According to our book (P200) an adequate explanation of homicide and aggravated assault must answer the following questions: Why does the United States have a higher homicide rate than any other industrial nation? This is answered by research that provides data that the United States has more inequality than other nations and thus this pro duces more crime. There is a vast difference between the rich and the poor. The other reason or answer given to this is that in the United States more handguns are owned, and since handguns are the major cause of homicides, this also contributes to the higher rates. Within the United States, why are homicide and aggravated assault rates highest in the urban areas? This is best answered with Social  disorganization, anomie and strain theory help explain why crime in general is higher in urban areas; this includes higher populations, denser areas of habitation, household overcrowding as well as dilapidated living conditions. There is also a chance of higher unemployment rates. Why do men commit almost all homicides and aggravated assaults? The masculinity theories were brought up in chapter 9, but this question is answered as this seems to be shaped in adolescence and the need for boys to grow up stronger and better than women who are looked upon as less dominant. Poverty also interacts with masculinity, the competitiveness in families and social groups. Why do African-Americans and other people of color have high rates of homicides and aggravated assault, both as offenders and victims? This question is explained in similar ways to those above. It has been a question full of hard emotions and personal opinions. It could also be construed as a racist or stereotypical question. Because it is such a touchy subject most researchers go about it in explaining how minorities have criminogenic structural and ecological factors which cause their crime rate to be higher. There is social disorganization stress, the stress of being deprived and discriminated against. Also listed are negative family and school experiences along with the peer pressure from other deviant youths that are common in the urban areas. All of these factors separate may not have much effect, but together it proves to be the perfect combination to put African Americans, especially y oung African Americans at a higher risk for crime. For which two types of violent crime are women’s rates of victimization much higher than men’s victimization rates? At what rates are women victimized for these crimes? Describe cultural myths supporting rape and battering that are discussed in the text Rape/sexual assault and domestic violence/violence committed by intimates are at the top of the list for crimes committed against women more than men. (P220) Our book states that women represented 89% of all sexual assault crimes and 79% of aggravated assaults. Many of the cultural myths are involved in overseas and third world countries which see women as possessions or less than worth compared to a man. In India, as well as Pakistan Dowry deaths which claim the lives of thousands of women are committed daily. These deaths are sanctioned as legal or usually overseen by law enforcement with payment. Dowry deaths are committed against  a bride by either a husband or the husband’s family because the bride’s dowry was not paid as it was supposed to be. Wartime rape and batteries is also high in other countries and often overlooked in the judicial system. Some of the myths involved in these victimizations include women â€Å"like† to be raped or they â€Å"ask† to be raped. Our book uses the opening scene in Gone With the Wind to express one of the many portrayals of women enjoying being sexually assaulted , she is whisked up-stairs against her will, and then is shown with a smile on her face in the morning. The other myth is that women ask to be raped by the way they dress or how they behave. This has been an excuse used by many, even today. The blame does not go on the abuser in these cases but looks at how the woman was behaving prior to the sexual assault. For domestic violence and assaults the women is again said to have â€Å"asked† for the beating by antagonizing the abuser. The woman is blamed for saying or doing something to anger the male and therefore deserved the beating or abuse they received. Women are also blamed because they do not leave the abuser when they have a chance to leave, nor do they press charges when they often have the chance to. Women normally do not leave abusive spouses because they are often the sole providers, women have children and often no money to leave or pay for housing anywhere or legal fees to divorce or put restraining orders on abusers.

Financial performance of ABC Ltd

Financial performance of ABC Ltd Introduction Accounting is concerned with collecting, analyzing, and communicate accounting information. The accounting information is helpful to those people who make plans about business and in making important decisions related to the business The aim of this paper is to evaluate the financial position of the company and the importance of credit manager to achieve credit sales targeted and importance of actual figures when estimating the budget. This paper consists of two main sections. In the first part, evaluation of the financial position of ABC Ltd uses gross profit margin and net profit margin. The second part concentrates on things need to consider when preparing the budget in order to prevent from biased budget. Part A A) Evaluate the financial performance of ABC Ltd. Over the four year period. Financial ratio examines the financial health of the business. It helps to identify the financial strengths and weakness of the business. By calculating the ratio, it is possible to provide a good picture of the financial position and performance of a business. Financial ration can be represented in numerous ways. For example, as percentage, as fraction and as proportion. Financial ratio can be classified into profitability, efficiency, liquidity, gearing and investment. ABC Ltd company’s financial performance is evaluated by using profitability ration of gross profit margin and net profit margin. Gross profit is the difference between the sales and cost of sales. And the ratio is a measure of profitability in buying ad selling goods and service before any other expenses are taken into account. For example: Gross Profit Margin = Gross Profit x100 Sales = 119800/296700 x 100 = 40% Gross profit for the year one is 40%. The most appropriate measure of operational performance for comparison purposes is the Net profit margin ratio. The factors which influence the net profit margin of a business are the degree of competition, type of customer, economic climate and industry characteristics. For example: Net Profit Margin = Net profit before interest and taxation x 100 Sales = 22500/296700 x 100 = 8% Net Profit Margin for the Year one is 8% Gross profit margin of ABC Ltd company has fallen down from 40% to 33%. And again increased to 38% and fall down to 36%. The decrease of the gross profit margin of ABC Ltd was a result of high production cost of the company. The raw material used to produce goods and services has increased. As a result the company is experiencing less gross profit margins. Nonetheless, the Net profit margin of ABC Ltd has been maintained for the last two years, Year 3 and Year 4. Whereas in Year 1 company had a high net profit margin and it gradually decreased and company experience loss of (2) % of Net profit margin. This may be because the company’s Gross profit margin decreased from 40 to 33 and affected the company’s net profit margin. Moreover, it may be the reason that, the company has high expense such as high selling and distribution expense, Administration and other general expenses. After experiencing a loss in Year 2, company gain 7% of net profit margin in Year 3 and year 4 also. This shows company has minimized their expenses and cost of sales and increase their revenue by generating more sales. Below show graphical demonstration of ABC Ltd financial performance. According to the above table, all the accounts except the financial expense of ABC Ltd, all others have increased. Total sales increased. Meaning that number of goods and services sold by ABC Ltd have increased and generated a huge amount of revenue. However, the cost of sales also has increased. But compared to sales achieved, cost of sales is less than the sales generated. Meaning that the money generated by sales by the company was spent to make the sales, such as raw material, Equipements, machineries cost. Therefore the company gross profit has increased. The expenses spent to generate the revenue are selling and distribution expenses, administration and other general expenses and financial expenses. All expenses have increased except financial expenses. This may be due to each years increase in sales of the company. As demand for the goods and service increases, more number of good and services are produced. And to deliver the products to customers, costs incurred will be high such as delivery cost, transportation cost and other administrative cost related to the delivery of goods and services. Financing expenses have decreased such as rent paid, electricity, fixtures and fitting etc. As a result Net profit of ABC Ltd increased by $10,845. Part B A) Why credit manager is to blame for poor credit collection There are certain causes why credit manager is to blame for the deterioration in the credit collection period which are beyond the credit manager. Downturn in the economy When the budget was formulated, during that time economy may have been in a very good condition like in a boom. Businesses earn profits and their ability to pay the suppliers would be strong. And based on credit worthiness, ABC company Ltd has released goods on credit facility during that time. After two months of time, the economy turned into recession. During recession, companies reluctant to spend money and have difficulties in paying to debtors, lenders and suppliers. Henceforth customers, who have bought goods from ABC Ltd under the credit facility, would not able to pay as agreed terms and conditions. Liberalize credit policy The next reason which credit manager cannot be blamed, is a formulation of credit policy terms and conditions and implementation of the policy. When developing a credit policy there are certain conditions which should take into account. For example, buyer’s strength in the market, available net profit margin, size and type of buyers, buyer’s creditworthiness and many more. Any credit policy should include the range of payment, terms, prepayment terms, installments, penalty interest, conditions of sales, methods of assessing customer, explaining credit rating and risk codes, legal actions, follow up methods, staff responsibility and authority, relationship with another and arbitration process. If these clauses are incorporated into the policy, and customers are aware before getting into any sales and customer agreed by signing the terms, then the customer will be binding to it. As a result the credit manager would able to claim for the payment accordingly to the agreement, if a customer is disobeying the agreed terms and conditions. Therefore, it is a responsibility of policy makers of the company and senior management to come up with a strong policy and implementing it. And this could be done in coordination with a credit manager. Another reason could be that, even if the company has a strong policy, without acting upon it, we cannot achieve what we want. For example, if the sales persons or sales manager, or senior management, issue goods without checking the credit worthiness of customer with their friends or close customers and they make own payment paying term their way without consent of credit manager. Increased competition among suppliers The business environment is very volatile. Competition among business increases steadily. Being proactive would be the best solution for the success of the company. During the tough competition, it is essential to revise the credit policy terms as accordingly to customer needs and affordability. Otherwise competitors would be offering more attractive conditions and they are likely to get all customers resulting gain the market share in the business sector. And ABC Ltd would not able to get enough customers to achieve the credit targets allocated in the budget. Quality of goods and services If the quality of the products offered by ABC Ltd is very low, then the customer will refuse to buy the products. Even if they buy the product if the quality is below their expected level, then the payment will be held for some time. And it’s a responsibility of the production department to produce the goods with good quality according to customer needs. The goods Delaying in delivering If the company is unable to deliver the goods at the agreed time, then the customer would not able to depend on the company. In other words, failure to deliver the promises will lead to loss of customer and low dependability. Therefore, it is important for production department to provide raw materials and other necessary material to produce goods and it’s their responsibility to deliver the goods to customers on time. If the company fails to provide this, then the customers would prefer other competitors and faces low market share and generate low profit. Relationship with sales and credit department The relationship between sales staffs (or sales manager) and credit manager is very important. The credit manager responsibility is that to provide further guidance to achieve sales to the sales staffs. Why manager might submit a budget estimate that is biased. And ways to Company guard against it. According to the CIMA definition of budget, it is a plan quantified in monetary terms, prepared and approved prior to a defined period of time, usually showing planned income to be generated and/or expenditure to be incurred during that period and the capital to be employed to attain a given objective. There are types of budget, managers use when preparing the budget. One of the methods is incremental budget. The budget is prepared using the previous year budget as a basis with incremental amount is added to the new budget. Resources are allocated based on previous years resource allocations. The main advantage of this type of budget is that it is easy to understand and implement and also save time. This could be one of the reasons why budget estimates are based. The main reason is that incremental budget does not take environment changing factor into considerations. Due to changing is economy, budget need to be revised basically periodically and necessary amendments need to be done. Another problem is that, incremental budget does not have incentives to innovative ideas and to reduce cost. Another type of budget could be fixed budget. In fixed budgets, figures are fixed at the beginning of budgetary period. Any change in circumstance, these cannot be changed. For example, due to high inflation, raw material costs (others as well, such as machinery cost, about cost, rent, electricity) increase more that which is estimated in the budget. In fixed budget this cannot be changed. Therefore, actual expenditure exceeds than the estimated value in the budget. A good way to mitigate the budget that is based is that having shorter review periods. For example, if estimated budget is for one year. Then managers can review the budget after three month period or on quarter basis. The second way to guard the company from base budget is that to approach zero based budgeting. Budget starts from zero and items included in the budget should be justifiable to the budget holder. All expenses allocated for the whole project, should justify each activity separately and develop a questioning attitude. This helps to minimize the over spendinging and inefficient. Therefore company cannot spend more that what it is estimated and from the estimated expenditure, expected profits will be generated. Conclusion From above discussion, we can conclude that, increase in company gross profit would have a direct impact on net profit. Generating more sales will increase the gross profits and by minimizing the company expenses, the companies net profit would increase. And the profitability can be compared against the previous years by using ratios and trend analysis. Secondly, businesses normally prepare the budgets annually and quarterly. Regular evaluation of budgets prevents from overspending and adjust the budgets, according to changing the environment. And also in order to achieve high credit facility a budgeted, not only the credit manager should work on it. Other department staffs like sales and senior management should play an important role in doing so. References Atrill, McLaney, Harvey Jenner 2012, Accounting an introduction, 5th edn, Pearson Australia. FICM, GB 1986, Â © 2004 FECMA , viewed 1 December 2014, http://www.fecma.eu/Documents/FECMA%20Credit%20Policy%20chapt%20%201.pdf>. McLaney, E Atrill, P 2010, Accounting An Introduction, 5th edn, Pearson Education Limited. Riley, Jim 2012, Tutor2u Limited, viewed 1 December 2014, http://www.tutor2u.net/business/accounts/incremental-budgeting.htm>. Schaeffer, MS 2012, Essentials of Credit, Collections, and Accounts Receivable, John Wiley Sons, Inc., Hoboken, New Jersey, USA. Page 1 of 14

Use of Minor Characters in To Kill a Mockingbird Essay -- To Kill a Moc

In the novel, To Kill a Mockingbird by Harper Lee, a range of both major and minor characters which are portrayed with varying personalities. These character's interactions help to explain the issues that this text is concerned with. In the novel, the protagonist, Atticus Finch, is a defence lawyer who is appointed to represent a black man, Tom Robinson, who is charged with raping a white woman. The novel is set during the 1930s in America, which was when segregation of blacks and whites was well manifested into the society of those days. A black person had no right to defend himself if accused of a crime by white men. The author depicted several minor characters which helped to build up and expose the personality of the text's protagonist, Atticus Finch. Tom Robinson is a minor character who is black and accused of raping a white woman, Mayella Ewell. Tom Robinson symbolizes a mockingbird which does not harm any people but is accused of an uncommitted crime. Atticus Finch is appointed to defend Tom Robinson. The portrayal of Tom Robinson in the text helped me understand the char...

Human Kind and Extraterrestrial Life Essay

For centuries ever since man has first looked up at the night sky and wondered what other things existed beyond Earth he has continued to explore the heavens in search for answers. Over a few hundred years the quest for truth has yield substantial amounts of data. It is true that ancient astronomers did nothing more than just attribute mythical and religious meaning to different celestial phenomena. Stars have been given their respective names—a group of them are even linked to gods and mythical figures as constellations, and were used as a timetable for various human activities like navigation and agriculture. However, the improvements in modern astronomy have changed the rules of the game from mere nomenclature to a more profound exploration of space and the myriad possibilities that it brings. The quest for knowing other life outside the planet has never been more exciting and providential as it had been before. Slowly we are beginning to realize that the chances that there are advanced life-forms out there waiting to be discovered are significantly high to support the claim that we are not alone. To say that the entire universe is a big place is to make the biggest scientific understatement. Science has revealed that the universe is so big that there are no mathematical figures to approximate its size. In order to define the known borders of space there is a need to express terms in a special unit called a Light: Or the distance that light travels in one year. Recently, the Hubble Space telescope has pegged the perimeter and edges of the universe to a width of millions and millions of light years (O’Brien, â€Å"Long Live Hubble†). Such distance alone beggars description. Within that given space, there are billions of individual galaxies each with roughly 400 million stars in the system on average. There could be less but there could also be a dozen times more. At any rate, there are an estimated millions of stars with planetary systems like our own. Roughly a fraction of a percent of that number may have planets that host organic elements of life both simple and complex. Some of the complex life-forms may evolve into intelligent life capable of developing competent scientific knowledge and even perhaps communicate with their neighbors using advanced radio technology just like we had been doing at the turn of the last century. Planet Earth appears to be the only planet in the Solar System viable for life. Most planets have noxious environments and harsh atmospheres. Our closest planetary neighbors, Mars and Venus, are either too cold or too hot (Sagan, â€Å"Heaven and Hell†, 76-79). The primordial soup which made life on Earth possible will freeze or dry up anywhere else in the Solar System. Indeed, religion waxes poetic that our world is an astounding and thought-provoking miracle of life. However, evolutionary scientists would say that we are just fortunate that the environment, at one point of our planet’s history, has been conducive to the formation of life and the same has not been interrupted by any outside cause (Dawkins 19). Some planets in other stars may theoretically be as lucky to be able to give rise to life, and theoretically intelligent beings too (21). But just like Mars, Venus and other planets in the Solar System, the chances of life are rare. Even with Earth alone, the statistics reflect how fragile the occurrence of life began millions of years ago. Unless there are kinds of biological species that can withstand even extreme environments and thus would continue to develop despite harsh conditions, then Earth life might just all there is in the universe. Thanks to recent discoveries, however, scientists are inclined to believe that a certain kind of bacterium can live in the highest or lowest temperatures, impervious to both heat and cold, makes it possible that life may still develop or artificially introduced in Mars and Venus or elsewhere regardless of hostile environments (Sagan 9). If that is the case, the chances of life may be higher than previously expected. While scientists are busy in attempting to find life out there, the rest of the world is perpetually fascinated with the idea of the existence of extraterrestrial life. Science fiction and Hollywood movies are in the forefront of providing us with hypothetical images and scenarios of aliens visiting our planet. Alien invasion is one of the most titillating themes that fire up our imagination. H. G. Wells’ War of the Worlds and Steven Spielberg’s Independence Day bespeak both our universal desire to feel that we are not alone and the irrational fear that beings more intelligent than us would destroy the planet. The realm of the unknown viz. extraterrestrial life has never been simultaneously awe-inspiring and scary. In addition, fiction writers and film-makers present extraterrestrial beings as creatures that appear, behave and live entirely different from humans. Similarly, if we are to accept the premise that conditions for life in other planets were vastly peculiar, then it is fair to expect that the aliens would probably have tentacles, communicate through ESP, possess superhuman powers, spit venomous saliva, eat through metal or have human like bodies but with pasty white skin and large, black oval eyes. Although they seem to be portrayed differently, the literature on aliens share the common feature that they are antagonistic creatures out to invade and kill all humans Scientists theorize that if other life-forms were capable of making interstellar travel they must have evolved as a species and as a civilization to eschew violence. Otherwise, if such aliens were warmongers as movies and science fiction stories would suggest, then they would have obliterated themselves way before they have developed complex means of space travel. In fact, alien tourists, if there have been some, would have more reasons to fear us than we would have to fear them. Carl Sagan writes that it is more likely â€Å"that the mere fact that they have survived for so long is because they have learned to live with themselves and others† (258). Similarly, he adds that perhaps our fears reflect our own backward thinking as a civilization, â€Å"an expression of our guilty conscience about our past history: The ravages against civilizations only slightly backward than we† (259). In other words, the conquests done by Western civilization against their contemporaries time and again are so imbedded in our history that we expect advanced life-forms to have the same colonizing tendencies. The fascination for extraterrestrial life grows with such gusto that several years after alien hype has reached feverish pitch, numerous sights Unidentified Flying Objects all over the world have been reported. Likewise, people claim to have been abducted and subjected to strange experiments by our curious alien visitors. The encounters are few and far between but each of them fuels our imagination. Thus far, none of the sightings have been confirmed to be true although we desperately believe that one or two are real (Cook, â€Å"UFO’s: the Secret Evidence†). As several critics of alleged alien encounters rightly observes, the relation between alien encounters and weird and wacky people who report them only proves the fact that these reports are a hoax. Meanwhile, humanity has yet to mature as a civilization before we even begin to welcome other intelligent species. Accordingly, science fiction writers posit the theory of the Fermi paradox stating the reason why aliens have not paid us a visit is because they, â€Å"the advanced alien community has cordoned off the earth in a galactic nursery, until the time that we have reached an adequate stage, ready for contact† (Tee, â€Å"Extraterrestrial Life†). Yet scientists and writers remain optimistic about the existence of intelligent life-form. The famous Drake equation translates the possibility of extraterrestrial life into a mathematical formula where N is the number of advanced civilizations in our Milky Way galaxy. It is the product of values assigned with respect to the number of stars in the galaxy, the fraction of which that have planetary systems, a percent of which are suitable for substantial biological formation, the probability that life arises, the variable pertaining to its evolution, intelligence and further multiplied to the reasonable time that intelligent life is able to survive taking into account the possibility of self-eradication due to wars, environmental changes and the like (Ford, â€Å"What is the Drake Equation? †). The value of N could be any number more than one what with the number of stars and galaxies in the universe. Even if the estimate hovers on an insignificant value of 1 or 3, the prospect, that one or more planetary systems have intelligent life and such have survived and evolved into complex societies, is truly astonishing. The statistical computation of the probability that Extraterrestrial beings exist leaves little to the imagination. Scientists are convinced that life exists in other planets that they have established extravagant methods of getting in touch with them. One of the most ambitious projects of making contact to outer beings to date is the SETI (Search for Extraterrestrial Intelligence) program. The name of the project sums up what it sets out to do—to search the heavens for signs of intelligent life. It sends radio signals and broadcasts them to specified points in space, such as candidate stars and planets. 50 years of sending the messages, a reply has yet to be received. Of course, this does not disprove the claim of alien life, what with the distance that the radio signals have to travel to and fro the recipient, but rather, this only inspires other scientists to develop quicker and more effective means of communication (Shostak, â€Å"Finding Them, Finding Us†). In addition, the National Aeronautics and Space Administration (NASA) has been continuously sending golden discs into outer-space, ever since it sent the first men into the moon, containing details about human civilization and how far it has progressed (Sagan 264-265). To this day, the discs hurl into the infinite void with the hope of one day crash-landing into a planet with beings capable of deciphering the code. We have long been fixated on our earthly problems and conflicts, and took pride with all our achievements, but the moment that contact is made, the event would change how we look at ourselves and how we appreciate our place in the universal magnitude of things. If before we could not care much about how badly we treat our close neighbors in the planet, we might fare better as an intelligent species by the mere thought that we are not alone. As such, we have to find ways to learn how to live peacefully and progress scientifically if only to survive long enough to meet our interstellar neighbors. Nevertheless, the question whether or not there is extraterrestrial life remains to be answered conclusively, whether we are alone or not: Either conclusion is mind-boggling. Works Cited Cook, Nick. UFO’s: The Secret Evidence. 18 Mar. 2006. BBC Online Documentaries. 1 May 2008 . Dawkins, Richard. The Selfish Gene. London: Oxford University Press, 1990. Ford, Steve. â€Å"What is the Drake Equation? † Aug. 1995. The SETI League. 1 May 2008 < http://www. setileague. org/general/drake. htm>. O’Brien, Miles. â€Å"Long Live Hubble†. 31 Oct. 2006. CNN International. 1 May 2008 < http://edition. cnn. com/2006/TECH/space/10/31/hubble. obrien/index. html>. Sagan, Carl. Cosmos. New York: Ballantine Books, 1980. Shostak, Seth. â€Å"Finding Them, Finding Us†. 28 Feb. 2008. SETI Institute. 1 May 2008 . Tee, Brian. â€Å"Extraterrestrial Life†. The Ten Big Questions. 1 May 2008 < http://www. 123infinity. com/extraterrestrial_life. html>.