Juicy Couture Advertising Analysis.

emblematic high fashion advertisements consist of a beautiful fe staminate model, wearing the most expensive clothing, facial expression classy and elegant. Somewhere there is usually a toned gorgeous man looking at her in awe, also wearing incredibly fashionable clothing. These ads, however effective on the minds of the masses, argon not the same approach the infamous patrician Couture brand takes. Bought by all types of women, from mothers to teenage girls, everyone wants to be crack up of the Juicy phenomenon. Juicy Coutures image isnt the stereotypical wealthy, high fashion kind of depiction.They lay down a more mainstream glamour and luxurious wealth. Their bedazzled track suits and terrier crowned logo shows their abnormal high residue fashion. However, the brand is still very fabulous and expensive being Made in Glamorous ground forces (JuicyDeals). The advertisements of Juicy Couture try to show this same kind of image. The usual Juicy advertisements be displays of a graceful suspended girl universe, by reflecting a modern, girlish, avant-garde display with a whimsical kind of sum (Brown et al). Inte rilievoing and bizarre, they neer fail to catch the eyes of women and girls of every age and race.Juicy couture has a different and hideous kind of style that never fails to tap into the needs and desires of girls all over. According to their ads, with Juicy couture women jackpot be prominent, bath dominate, and can definitely get anything they want. In 2009, Juicy ran an ad campaign titled Do the Donts. Each ad depicted models breaking the rules, being rebellious, and going against what is expected by society. One of the ads shows a women dressed in business- give safekeeping attire, pale skin, and hair done up in a boy-like style. She is leaning against a man dressed in complete stemma to her.Hes tan and dressed in a more feminine fashion with long shaggy hair, a tulle skirt, and carrying a purse. He stands causally like a female with his hip cocked out to the location. In the screen background you see a pink residency like house, with beautiful plants and magnificent windows. Above them it says Do the Donts. Below that in light blue, the phrase You can eer get what you want is written in messy-like handwriting. The items being advertised is everything from clothes, purses, jewelry, and perfumes. The purse and the fur coat, the socks, and the low dress are all Juicy Couture.Below their feet is the unmistakable Juicy Couture logo. In big, bold, fancy lettering, outlined in white. The overall name for the campaign is a striking small simple phrase that catches the eyes and can hook audiences in. On the ad its in black block lettering, at the top of the get word in a small type of font. To say do what is unexpected of you is something Juicy already does however, for this campaign, they are saying if girls want to be a part of this fun, superficial, girly, unrealistic world, you have to be different. When the line starting came out it was different kind of high fashion that no one had seen before.They then incorporated that into their livelong theme of their ads by showing a more unrealistic position of the wealthy with a forward-thinking view of fashion The house is a girly fantasy, being that it is pink, but it also shows how the pair are probably rich, and the rest of the house is just as wonderfully exotic as the dickens in front of them. Its like they are a part of this beautiful world that only a few are able to see and to be like those in the picture it is necessary to be just as unrealistic as them. You can always get what you want is the main concept of the advertisement.In a effulgent blue color and it look as if it was hastily written on top with a keystone brush, it is the first thing to notice. The phrase is big, bright, and takes up most of the page making it unfeignedly stand out. The two phrases correspond with each other. If you do the donts you can always get what yo u want. Or you can always get what you want by doing the donts. The phrase implies that with juicy couture you can get whatever you want. The models in the background give the message even more of a meaning with how they look. They give off the air that they truly can and do have whatever they want.It is even written like the person who wrote it, didnt contend about(predicate) what peck think. Who wouldnt want to have everything? Jib Fowles in an article wrote about how advertise use different types of appeals in advertising. Fowles says as a need for dominance and a need for protuberance is one of the ways that advertisers pull people in. This advertisement feeds the desire for women enjoy prestige and high brotherly status (65). Women aspire to control and want to be admired. These appeals are shown in just the catchphrase of the advertisement, never mind the photo behind them.Although the writing may be the first thing seen behind it is an abstractedness photo Juicy is f amous for. The female model is in control, and strongly dominates the photo. Her direct gaze toward the tv camera is confrontational showing she is unafraid of power, her smirk saying she already knows shes got it all. She stands in a degraded yet casual pose showing shes comfortable with her status, even though to some people it could be unsettling. Shes happy and at ease with her action and wouldnt change a thing. These aspects fabricate her more of a conformist which is opposite of what a women in fashion should look like.She causally has her work up on his shoulder further showing her dominance. He is like her pet, or maybe her play gip (Brown et al). She is prime example as to what Fowles says about prominence and dominance. This model obviously shows both with her strong contrast to her male counterpart emphasizes this fact even more. Dressed casually like a girl the male models chest is bare showing to the audience that hes not stressful to be a girl but hes not afraid f eminine side (Brown et al). They differences between our very strange couple also leads into the Do the Donts aspect of the campaign.A man get dressed like a woman is definitely going against the grain. In most advertisements men are shown as the strong leader of the person who dominates, but here it is quite clear that he couldnt care less about being in control or anything. He is perfectly happy with his carriage and how he is dresses. This isnt what is expected of a man today, not in the least. The point of the ad is to consider the viewer not a single commodity but to convince the consumer that wearing their clothing ordain lead them to a new lifestyle (Fowles 62).The ads instruct them to do whatever it takes to get the glamorous life they want, doing the donts and making a mess. However, it also emphasizes the fact that Juicy Couture is Doing the donts with their actually clothing line. With flakey fashion rules they are trying to get audiences to remember fashion doesnt have rules, and Juicy took that root word to the next level with their own set of rules. Women dont have to listen to the conventional rules about life or about what they wear. The ad plays on feminine desires to be better looking than everyone else, to be different and in control.Its an effective ad campaign, using certain techniques to make it fun and smart, and has a message that women all over the world are willing to listen to. Work Cited Brown, AnnaLisse, Perry Esing , and Talia Tiffany . Do the Donts Juicy Couturen. pag. academic. reed. edu. Web. 3 Oct 2012. Fowles, Jib. Advertisings Fifteen Appeals. Common Culture. Ed. Micheal Petracca and Ed. Madeliene Sorpure. Seventh Edition. New Jersay Pearson, 2012. 54-72. Print. Juicy Couture History and Information. JuicyDeals. Juicy Couture Deals, 2009. Web. Web. 3 Oct. 2012. http//juicycouturedeals. com/juicy-couture-history-and-information/.