The Considerations of Pricing Strategies in Multiple Industries Essay

The Considerations of price Strategies in Multiple Industries - Essay ExampleBurrows (2009) describes the dilemmas at Microsoft company when deciding pricing policy on its many different technology and consumer-oriented products. Microsoft maintains tremendous buying power in its technology market just is facing pricing issues in the midst of a global economic slowdown and rising controversy in this market. Microsoft is now wondering, in order to keep sales volumes up and profit at evaluate levels, whether the business should consider lowering the prices on a wide variety of Microsoft branded products. Says CEO Steve Ballmer of Microsoft, were focusing on gaining share in (new markets) that are most critical (Burrows, p.51). Apparently, Microsoft has considerable problems in almost markets, such as in Asia, with large volumes of pirating occurring in its computer-related technology marketplaces. Piracy, when customers are able to get their men on Microsoft products without a pro per license, erodes sales success at the company. Therefore, Microsoft considers that in these markets where piracy runs high, they can lower the price of the technology software to make the product less appealing from illegal markets and will cultivate buyers into the store instead to make a purchase. Even though there is no research enjoin which shows that Microsoft has determined a price policy that fits with the companys leadership expectations, clearly a favor of pricing is the ability to avoid piracy and also to make products seem more attractive to buyers with less resources in order to boost higher sales volumes.Cooper (2009) describes how the regulatory environment impacts pricing, by describing entropy from the Digital Britain Report.